The SEO industry is unpredictable just like algorithm updates that Google launches from time to time.
If you have been following us for a while, you know that we make every effort to keep you updated with the latest happenings in the SEO industry.
SEO trends are one of the topics that we know has to be constantly updated because there isn’t another industry which is as dynamic as SEO.
The trends that worked wonders a few years ago are no longer a trend – for example, voice search – as the algorithms have become smarter day by day.
We are entering 2023 and the trends we are seeing are somewhat new in the industry and are making quite a statement. Of course, some of the trends that we listed in 2022 still remain to be a growing fad but there are some new entrants.
As SEO practitioners, it’s important for us to keep abreast of trends. While we do so, we want the community to get the hang of the same so that the industry sets new standards and gives a slamming reply to people who look down on SEO as a done and dusty industry.
But are these real trends or just speculations?
We have listened to some of the top industry experts over the last few months, and the trends listed below have been seconded by them.
However, if you’re asking for proof of success from implementing these trends below, all you need to do is check the growth projectile of Stan Ventures.
We have implemented the following SEO practices and you can be certain that we do exactly as we preach, not only for our brand but also for the countless clients we serve.
But of course, until Google reveals all the ranking factors, which they will not, SEO is half speculation and half data-driven.
We removed Voice Search from this list in 2022 as the pandemic has done major damage to the growth prospect of Voice Search.
This may be because of the wide use of masks. We aren’t sure, but the truth is people aren’t talking to computers and smartphones as much as they used to, and the only instance they use voice search is while driving.
Google Trends also shows the keyword trend coming down for Voice Search.
Without further adieu, here are the top SEO trends you need to keep in mind when optimizing your website for better rankings and traffic.
1. Updating Content
Updating content on a website is important for a number of reasons. First and foremost, fresh and relevant content can help improve the user experience, which can help improve the ranking of a website on search engines. Additionally, regularly updating content can help keep a website up-to-date and accurate, which can also help improve its ranking on search engines.
In fact, if you check most of our blogs, you can find that we have updated them with relevant information consistently. Some blogs, like the Google Algorithm Update, are updated as soon as Google announces a major update.
This is an example of a page that has been performing higher just because we keep it relevant to the users.
What this means is if you have a page that’s bringing you a ton of traffic, then it’s not a job done.
It’s a job that has just begun!
Over the next couple of years, there will be sites that create better content than yours.
They may add new information, datasets and insights that will naturally attract Google’s attention.
To keep up with them, you need to update the content regularly with some nifty tips or important updates like we do here.
What I mean to say is that to make evergreen content, you need to frequently water it for more useful information and enrich it with additional value.
So, what happens to the content that fails to do it?
Over time, stagnant content will get pushed down the rankings on Google and eventually will go out of the top results.
Content that is relevant and helpful today will turn out to be junk and unhelpful in a year or two if left unattended.
That’s why we list Updating Content as the most important SEO trend to watch out for in 2023 and beyond.
Travis McKnight, Content Strategy Architect at Portent while talking in our SEO On-Air podcast episode said he did an experiment to prove that updating the content can help in better rankings. Listen to him here:
